How to open an online store in Russia

1. Understand the current Russian e-commerce market

The Association of Russian Internet Trading Companies released some data on online sales in the country last year. In 2023, Russia's online sales will be close to 6.4 trillion rubles, a significant increase of 28% compared to 2022. Among them, 96.9% of online sales came from Russia, and the remaining 3.1% came from cross-border e-commerce.

In 2023, the product categories with the largest share of online sales in Russia are digital and household appliances (18%), followed by furniture and home furnishings (15.4%), clothing and footwear (14.6%), food (11%), and beauty personal products. and health care products (8.1). Compared with 2022, the proportions of these categories have not changed significantly.

According to data from the Russian Association of E-commerce Enterprises (AKIT), the number of Russian e-commerce users has been growing steadily in recent years. In 2017, the number of Russian e-commerce users was 51.55 million. This number increased to 68.13 million in 2022, and is expected to further increase to 75.4 million in 2027.

In addition to the number of users, Russian e-commerce sales are also growing steadily. At the beginning of this year, Statista and Data Insight jointly released a survey report on the Russian e-commerce market. According to the latest data in the report, Russian e-commerce sales may exceed the 10 trillion ruble mark in 2024. In the next few years, this market will continue to grow. By 2027, Russian e-commerce sales are expected to reach 15 trillion rubles, and order volume is also likely to more than double today.

2. Choose your favorite e-commerce platform

Mainstream e-commerce platforms in Russia: 1. Amazon is the first to bear the brunt; 2. AliExpress, owned by Alibaba; 3. eBay is an e-commerce platform; 4. Wish is the largest mobile e-commerce platform in Europe and the United States; 5. Lazada is the largest in Southeast Asia One of the online shopping platforms; 6. Ozon.ru is one of the largest e-commerce platforms in Russia and so on.

3. Select the category and source factory you want to work in

Our saz company has been engaged in the Russian clothing market for many years and has very deep market insight and experience.

As our brand is recognized by more consumers with the endorsement of quality, many teams or individuals who want to engage in Russian e-commerce have approached us. So after everyone has determined the platform and products they want to work on, the most important thing is to choose Factories with product support and supply chain resources in the Russian market. In this way, as long as we focus on the operation and promotion of e-commerce and have brand factories provide timely goods guarantee, we can grow stronger and bigger together!

We mainly focus on the jacket category, including cotton jackets, parkas, coats, washed jackets, baseball jackets, shirt jackets, outdoor functional jackets, warm jackets and other different styles.

In recent years, more casual styles have been expanded, including sweatshirts, sweatpants, T-shirts, etc. There are light panels to support personalized customization, and there are also styles with designs to meet the needs of more different groups.

If you choose to engage in clothing-related business, welcome to contact us. Whether you are an online e-commerce or an offline wholesale store, SAZ is your best source factory choice in Russia.